The objective of cold calling is to reach out to prospects who haven’t yet expressed an interest in purchasing your products or services. Many successful businesses use a cold calling strategy to increase their sales and engage with potential customers.
But if you don’t do it right, cold calling can come off as annoying. Here some of the most effective ways to increase sales with cold calling.1. Go With the Flow
This strategy sounds a little confusing for sales representatives. They might be wondering if they have to follow the script or go along with the conversation. Both of these tactics have their own merits and demerits.
What matters most is that you need to be sure of what you are communicating. Also, understand the prospects and make sure to give them a clear response. You can leverage your past cold calling experience and deal with each situation.2. Know the Best Times to Make Cold Calls
Many sales reps think that weekends are the most appropriate days to call prospects. But unfortunately, that’s not the case. In fact, weekday afternoons are the best time to make cold calls.
After the weekend, Monday is the transition day and prospects plan for the upcoming week. However, Wednesdays and Thursdays are the best days to call.3. Prepare an Outline
Prepare a quick cold call outline which you can refer to during the call. The objective is not to read the outline robotically, but to use it as a guideline. This outline will help you to talk to your potential customers confidently and clearly without missing the important points.
The aim of the very first call is not to sell your products to prospects. Instead, you should be able to generate interest so that they turn into valuable leads.4. Don’t Waste Your Prospect’s Time
Most of the time, you are cold calling your potential customers in the middle of their busy schedule. So, you have only a few seconds to prove your value to them. Otherwise, they might hang up on you.
You should be able to engage them in conversation while getting straight to the point about why you’re calling. This will help you keep the call brief yet effective and win your potential customer’s trust.
For more information on ways to increase sales with cold calling, check out the infographic below.