Amazon Prime is the premium membership of Amazon, the world’s largest online marketplace. Prime users get certain services, such as video streaming or fast shipping, for free.

The total number of Prime-Customers increased dramatically from 2013 to 2020.

Now, there’re more than 100 million active Amazon Prime users. The purchasing behavior of non-prime and prime customers differ enormously. The average Prime customer spends $1,400 a year on Amazon. In comparison, the regular Amazon customer spends $700 per year on the marketplace. Smartminded’s team visualized all these interesting facts about prime and non-prime members in a well-structured infographic.

Source: Amazon Prime Stats