Mobile app engagement is the metric that provides an insight into the success of an application. It describes the intensity of activity on an application. In simpler terms, it monitors the frequency of any user getting active on a particular application. The Android ecosystem has grown enormously in the last two years, having more than a million installs every month. The recorded growth rate is 35% since last year. Presently, there are two billion monthly active Android devices adding on to the engagement.
Talking about iOS, it has come a long way since 2008. In 2018, Tom Cook announced 500 million weekly visitors to the App Store; still, Android remains the leader in this market with a higher number of developers and applications. The infographic provides readers with the importance of Push notifications, In-app messaging, SMS, E-mail, and goes on to explain the advantage of incorporating mobile app user engagement effectively in a few beautifully illustrated steps.