Search Engine Optimization is an important part of any website, especially if you are a contractor looking to get new customers online. SEO for contractors is an involved process, but focusing on a few key areas will have a great impact on your website rankings. Specifically, those are making sure your page speed is optimized, each page is optimized for a focus keyword, the URL is optimized, and citations are accurate. Finally, content must be keyword optimized, educational, relevant to your niche, and contain good internal linking practices. Backlinks to your website must also have balanced trust flow and citation flow, and come from quality sources.