By being able to skip commercials on TV with our DVR’s, block ads with our adblocker tools and generally choose to look at a banner or not, we are closing the door to classic marketing. In doing so we have created a climate where advertisement is placed through content. With creation of engaging content, marketeers found a way to attract users which are interested in a certain niche. So let’s take a look at how content marketing exactly came to be, and where is it at the moment.
Interactive infographic by Four Dots outlining the history of the relationship between content marketing and SEO