Growing businesses need to expand not only in location but also in clients and customers, and it can be hard when done offline. Setting up a website to market your services is the right course of action, and it will only be effective if people can find your website.

Internet marketing helps in reaching out to your customers, especially since the Digital Age made many people migrate to the web when it comes to purchasing items and transacting business. Internet marketing has two methods, which are inbound and outbound marketing.

Outbound marketing is also known as shotgun marketing, where you send e-mails or ads on the internet and wait for anyone to respond. The more you send, the better the chances of anyone responding and transacting.

Inbound marketing doesn’t send anything to people since the initiative is on their part to locate your goods and services. Your goal is to eventually land on the first page of Google’s search results where people can easily see your business and transact with you. There are two methods for inbound marketing to succeed, and there are Search Engine Optimization and Pay-Per-Click campaigns.

Some companies use one or the other or both methods in their campaigns to succeed in inbound marketing. To find out more on inbound marketing and outbound marketing, see Landau Consulting’s infographic regarding Online Internet Digital Web Marketing.