For the forward-thinking apartment manager, it’s time to start planning for the next wave of renters: Gen Z. Also known as Post-Millennials or the iGeneration, this generation was born after 1995, and they’re under age 22. To put it in perspective, this generation has never known a world without Google.
While they currently make up 25.9% of the U.S. population, Gen Z is expected to account for 33% of the U.S. population by 2020. That’s a large group of potential renters that will be flooding the market.
Knowing the demographics and preferences of Gen Z allows apartment managers to develop a marketing strategy that highlights the amenities and lifestyle Gen Z is seeking and engage with them on the appropriate channels.