At some point, your company will need to release a new advertisement or two, whether to raise brand awareness or introduce a new product to your consumers. It’s hard enough to come up with a fresh concept, find a suitable shooting site, or decide on an endorser to place in the spotlight, but you can’t neglect finding the perfect music for your ad.

Music sounds like a minor detail at first, easily brushed aside or saved for the final minutes of the video production process. Research shows that the right music can boost your ad’s appeal and strengthen your marketing campaign, however. In 2015, a study by the Nielsen Company found that ads with music were scored as more empathic, emotive, and creative, as well as better at delivering important information compared to ads without music. A strong soundtrack can make your ad more relatable to your audience, inviting them to take a peek at your brand and its products and services. It can also define your brand’s personality, which is important if you’re trying to catch the attention of a certain demographic.

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It’s understandable for you to feel some pressure while choosing music for your company’s new ads. Finding the right music doesn’t have to be so daunting, however! Here’s a 6-step guide to help you out.

6 Steps to Choose the Right Music for Your Video Ad