Recent studies show that online matchmaking has a new demographic of users — the 50 and older crowd! Thanks to the wonders of technology, online dating has provided a safe and effective segue for mature singles who are interested in returning to the dating game.

The number one reason for this senior spike in online dating? Loneliness. According to Trish McDermott, PR for Match.com, “[Match.com] research continually shows us that the older a person gets, the more he or she becomes a practical dater, as opposed to being emotionally driven.” This must account for the 49 percent of dating seniors, 55 and older who cites companionship as “the most important reason for dating.”

Source: Maturelove