In the early 1990s, BPO telemarketing emerged as a leading solution to business sales and marketing needs. IT and technology companies realized how telemarketing could efficiently help them increase their profits and address customer needs.

But, the rise of digital channels in today’s fast-paced and interconnected landscape has brought about the misconception that telemarketing is dead. Yes, social media, email, and paid ads are very powerful and efficient inbound marketing strategies to keep prospects and customers engaged with your brand. However, the fact remains that ROI for inbound marketing isn’t as quick as telemarketing’s potential to build a large database of potential customers.