Facebook has been the major social media channel used by marketers in placing advertisements, and with good reason. There are 2.2 billion reasons to be exact, which is the actual number of the network’s monthly active users. And with the social media behemoth offering advertising placements to whoever needs it, this massive number has made Facebook one of the most ideal places you can boost your brand’s presence online.

The website rolled out Facebook Ads system as a way for businesses to connect to users and target advertising to the exact audiences they want. With its wide reach, Facebook Ads has become the perfect advertising platform and many businesses hopped onto this new channel, realizing its huge marketing potential. All marketers need to do is to know how to use it the right way, so they can reap all the benefits.

Just like traditional advertising, marketers must integrate their creativity into their strategy when making their Facebook Ad placements. This allows their ads to be highly targeted to a specific audience while getting better chances of conversions. For a more detailed guide, here’s a comprehensive infographic on Facebook Advertising placements.