Mobile revolution is making a big impact on customer behavior. Retailers across the globe are adapting
to mobile commerce to improve their brand coverage and ROI. In 1958, credit cards made the first revolution in merchant market followed by eCommerce in the early 1990’s. With the invention of internet, e-commerce took retail to new platform that no one imagined before. Now the rise of mobile apps has brought new life of joy to retailers. In Dubai and other parts of UAE, one-third of the eCommerce sales are happening on mobile platforms.