Visual communication is described as the conveyance of information and ideas in forms that can be read or looked upon. According to studies, people tend to remember about 20 percent of what they read, and only ten percent of what they hear. In comparison, the same studies have shown that people tend to remember an impressive 80 percent of what they see and do.
In the following infographic, we’re making a case for the power of visual communication. We’ll start by providing a few more statistics on the effectiveness of the visual. Next, we’ll provide a quick history of the existence of visuals. Finally, we’ll outline the introduction and evolution of a number of visual styles. Take a look: